Superheroes, for example, have a long history of showing up in a rival's storylines. The idea of fictional universes colliding - characters from one popping up in another - is far more developed in cinema franchises and comic books than in video games. 'It attracted a lot of attention because there are not many brands that do a pair-up with 'Mario', that's for sure.' A history of mash-ups 'I don't think we would have bet on that in 2017,' he said. The first game in the series, 'Mario Rabbids: Kingdom Battle', has garnered more than 10 million players since its release in 2017, said Manzanares. 'That's where it's interesting, so we had real creativity, really interesting room for manoeuvre.'

'Nintendo told us very early on: 'This is your game, this is your vision, we respect it,'' Ubisoft's Xavier Manzanares, who is overseeing the new game's development, told AFP. Only fellow Japanese studio Sega has been entrusted with characters from 'Mario' before, for special editions games celebrating the Olympic Games where they compete with 'Sonic the Hedgehog'.

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